Text and media
Text & media blocks shape how a study reads and looks. They do not collect participant answers themselves (except where a media block is purely decorative). You will find them under Text & media in the content picker.
Available in surveys, usability tests, and in-product surveys.
Context text
Section titled “Context text”What it is
Formatted text for titles, introductions, instructions, legal copy, or thank-you messages. No answer field is shown.
Why choose it
Participants need context between questions — especially before usability task pages (on the page before the task, since task pages hold only the interactive task), screeners, or sensitive topics. Keeps question blocks focused on answers.
Results you get
No response chart. Context text may appear in exports for reference but is not analysed as a metric.
Examples
- “Section 2: About your team”
- “Please answer honestly; there are no wrong answers.”
- Privacy and consent wording before the screener
- “Thank you — your responses have been recorded.”
Media block
Section titled “Media block”What it is
An image, video, or audio stimulus on the page — for concepts, ads, instructions, or task context.
Why choose it
When the research depends on seeing or hearing something specific (mock-up, ad, tutorial clip) before answering questions.
Results you get
No answer data for the block itself. Follow-up choice or open text questions on the same or next page carry the measurable responses.
Examples
- Show a product screenshot before a preference question
- Play a 30-second explainer video, then ask comprehension questions
- Display a competitor’s pricing page image before a rating scale
Page break
Section titled “Page break”What it is
Forces everything after the break onto a new page in the participant flow.
Why choose it
Control pacing on long studies, separate screener from main content, or align with how you grouped pages in the sidebar.
Results you get
Structural only — no participant response.
Examples
- After the screener, break before the main questionnaire
- Between a heavy matrix page and open-ended feedback
- Splitting an in-product survey so the first screen is a single NPS question
You can also add and reorder pages directly from the page sidebar without a page break block.
- Use context text instead of a question with fake options when you only need instructions
- Pair media with clear instructions in context text above it
- In usability tests, prototype embeds often live on the page; media blocks supplement or replace static stimuli
- All text in these blocks can be translated on the translations page