Branding and appearance

Branding templates let you define your company look once and reuse it across many studies — so participants always see familiar colors, your logo, and consistent typography.

Where to manage branding

Open Branding & Appearance in the left sidebar.

Here your team can:

Create and edit templates (saved styles)
Preview how studies will look
Set a default template for new work
See how many studies use each template

What is a branding template?

A template is a named set of visual settings — for example “Acme Corp 2025” or “Product team — dark mode.”

When you apply a template to a study, participants see that styling when they:

Open a survey or usability test link
Use Preview in the editor
View an in-product survey in your app (along with in-product display settings)

Create a new template

Go to Branding & Appearance.
Click Create template (or similar).
Give it a clear name — e.g. “Brand — primary blue” or “Partner co-brand — Q1”.
Optionally add a description so teammates know when to use it.
Adjust the settings below.
Use Preview to see a sample study layout with your choices.
Save.

What you can customize

Setting	What participants notice
Primary color	Buttons, links, and highlights
Background color	Page background behind questions
Text color	Main question and answer text
Font	Overall typography (system or custom stack)
Border radius	How rounded buttons and cards look
Logo	Your mark at the top of the study
Logo size & position	Small / medium / large, left / center / right
Theme	Preset visual style when your org uses themes
Custom CSS	Advanced styling for designers (optional)

Logo tips

Use a PNG or SVG with a transparent background when possible.
Check preview on both light backgrounds and long surveys — logos should stay readable.
If the logo looks too large on mobile, try a smaller size preset.

Accessibility

Pick text and background colors with enough contrast (dark text on light background is safest).
Preview the thank-you page and first question — those are what participants see first.

Set a default template

Mark one template as default so new studies start with that branding (when your workflow supports it).

Only one default per organization — setting a new default replaces the previous one.

Apply branding to a study

Templates do not change live studies until you connect them.

Option A — From the study editor (most common)

Open a survey, usability test, or in-product survey → Brand tab.
Choose a branding template from the list, or tweak colors for this study only.
Save the study.
Open Preview to confirm it looks right before you publish.

Option B — From Branding & Appearance

Open a template.
Use Apply to study (if shown in the UI).
Select the study you want to update.

Some flows let you apply only to this study (copy colors but keep the study independent) or link the study to the template so future template updates can flow through — use the option your team prefers for governance.

Save branding from an existing study

Already tuned a study and want to reuse that look?

Open the study’s Brand tab after you are happy with the design.
Choose Create template from study (or save as template from Branding & Appearance).
Name the new template.
Apply it to other studies.

Useful when the first study was your “design pilot” and the rest should match.

Duplicate a template

Duplicate when you need a variant:

Seasonal campaign (holiday colors)
Sub-brand or white-label partner
A/B test of two visual treatments

The copy starts with the same settings; rename it so the team picks the right one.

Delete a template

You can remove templates you no longer need. If studies still used that template, they keep their current look but are unlinked from the deleted template — update those studies if you want them on a new template.

Check the studies count on a template before deleting widely used styles.

In-product surveys

For in-product surveys, branding appears inside your website (modal, banner, toast, or embedded block).

Set base colors and logo in the study Brand tab (or linked template).
Fine-tune layout in Build (display mode, size, placement).

See In-product display and targeting.

Recommended workflow

Create one approved template per brand (or per major product line).
Set it as default for the organization.
For each new study, confirm the Brand tab in Preview before going Live.
When marketing refreshes the brand, update the template (or duplicate → migrate studies).